Don’t Make These Order Tracking Mistakes In 2021

Don’t Make These Order Tracking Mistakes In 2021

2020 was quite a rollercoaster for the ecommerce industry. Essential household items flew off the shelves in April, plants and sourdough starters became sought-after items in July, and online holiday shopping started in October. Shopify stores saw blockbuster sales over BFCM, and retailers around the world prepared for the busiest …

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Post-Purchase Experience: Customer Expectations vs. Reality

Post-Purchase Experience: Customer Expectations vs. Reality

No one’s going to argue that building a positive online shopping experience is an important part of running an ecommerce brand. When you’re launching an online store, your primary goal is to showcase the benefits of your products to shoppers and make the site navigation/checkout process easy. As you gain …

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Shipping Delay Email Examples: What To Say To Your Customers

Shipping Delay Email Examples: What To Say To Your Customers

Like it or not, shipping delays happen - typically during the holiday season, and especially during a pandemic. It’s an unfortunate truth that when major carriers like FedEx, UPS and USPS struggle to keep up with online order and package fulfillment, ecommerce companies often bear the brunt of the blame. …

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How To Avoid “Customer Support Death Spirals”: Lessons From Gorgias

How To Avoid “Customer Support Death Spirals”: Lessons From Gorgias

I recently had the pleasure of sitting in on a mini webinar presented by Lucas Walker, who heads up Marketing and Partnerships at Gorgias , and hosted by Alex Fung, who runs the GTA E-Commerce meetup group. Given that we are in the midst of Shipageddon and about to enter …

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Return Season 2021: What You Need To Know and How To Prepare

Return Season 2021: What You Need To Know and How To Prepare

We just experienced the biggest Black Friday and Cyber Monday (BFCM) in ecommerce history. But a spike in online shopping also means a spike in online returns. Is your brand ready? In this post, we’ll go over what to expect this return season and share four ways to make sure …

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COVID, BFCM and Shipageddon: How To Navigate the Perfect Ecommerce Storm

COVID, BFCM and Shipageddon: How to navigate the perfect ecommerce storm

To paraphrase Jane Austen, it is a truth universally acknowledged that Q4 is the most profitable and challenging time of year for ecommerce. But no one could have predicted the heights of demand for online goods - or the pileup of obstacles standing in the way of their delivery - …

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10 Fun, Creative, and Thoughtful Holiday Campaigns For DTC Brands

10 Fun, Creative and Thoughtful Holiday Campaigns For DTC Brands

The holidays are in full swing in DTC land, and if your email inbox hasn’t filled up with Black Friday/Cyber Monday sales and deals, you’d better check your spam folder. In a normal year, offering discounts, limited-time offers, BOGO, free shipping, or extra loyalty points would be enough to get …

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