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Why communicate estimated delivery dates?

by Brian Whalley February 13th, 2024

One of the key things customers look for when shopping is how soon they can get their hands on the products they buy online. This is where the importance of clearly communicating estimated shipping times comes into play. For brands, especially those using platforms like Shopify, offering transparent shipping information is not just a nice-to-have, but a must-have. Here’s why:

Brands like Immi Ramen use software to communicate expected delivery dates and the value of their premium shipping options, so customers understand what they're paying for when they pick a faster shipping option. 

1. Builds Trust and Transparency

Customers value honesty. By providing accurate shipping estimates right on your product pages and during checkout, you show that you respect your customers' time and trust. This openness builds a strong foundation for customer trust and loyalty, which is vital for long-term success. Brands that actively build customer trust have stronger repeat customer rates and fewer support tickets. 

2. Reduces Cart Abandonment

Ever added items to your cart only to abandon it at the last minute because of shipping uncertainties? You're not alone. It's common for customers to drop out of the buying process at the shipping step if they're unsure about when they'll receive their order. Clear shipping times can significantly reduce this cart abandonment.

3. Improves Customer Satisfaction

Customers appreciate knowing what to expect and when. When they have a clear idea of the shipping timeline, it sets the right expectation, leading to higher satisfaction when their order arrives on time.

4. Decreases Customer Support Queries

A lot of customer support tickets are questions about when an order will arrive. By clearly stating shipping times, you'll likely see a drop in these types of queries, freeing up your support team to handle other important issues.

5. Enhances Competitive Edge

Want to keep people on your storefront and away from marketplace sites? Match the value-add features they expect from those marketplaces. In a market where everyone is trying to attract customers, offering detailed and accurate shipping information can set you apart.

What to Look for in Shipping Time Communication Software

Now that we understand the why, let's talk about the how. If you're running an e-commerce store on platforms like Shopify, you'll likely need software to help manage and communicate shipping times effectively. Here are the key features to look for:

User-Friendly Interface

Your order tracking software should be easy to use. An interface built for CX teams to streamline their work will make you more efficient and effective at your job, and that your team can manage shipping communications efficiently without a steep learning curve.

Real-Time Shipping Updates

Your software should provide real-time updates on shipping times, considering factors like, order processing time, and courier speed. This helps in giving customers the most accurate information possible.

Integration with Major Carriers

Ensure the software integrates seamlessly with major carriers, like Wonderment does. This integration allows for automatic updates and tracking, providing customers with up-to-date information without manual intervention.

Customizable Communication

Look for software that allows you to customize how and when you communicate shipping information. This could be on the product page, during checkout, or through follow-up emails and SMS.

Automated Notifications

The best shipping time communication tools automate the process of notifying customers about their order status. This includes confirmation emails, shipping updates, and delivery notifications.

Branded Tracking Pages

Opt for software that offers branded tracking pages. These pages not only inform your customers but also give them a consistent brand experience, even when they are waiting for their order.

Analytics and Reporting

Good software should provide analytics and reporting features. This data helps you understand shipping performance and customer behavior, which can be invaluable for making strategic improvements.

Want to learn more about Wonderment's Delivery Promise? Log into your Wonderment account or learn more here