Katherine Boyarsky


Post Purchase Marketing 101

Post Purchase Marketing 101

Post purchase marketing is a key component in maintaining relationships with existing customers and turning new customers into brand loyalists. But, it's where many ecommerce businesses fall short and end up forking over more moola in the long run. Despite new customer acquisition costing companies approximately 5 to 7 times …

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Top 9 Reasons for Shipping Delays + How to Tell Your Customers

Top 9 Reasons for Shipping Delays + How to Tell Your Customers

Shipping delays— we hate living with them, but we seemingly can’t live without them. As we inch closer and closer to the holiday season, that special time of the year when shipping spikes all around the country as people rush to place online orders before the dreaded #shippaggedon arrives in …

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How to Start Planning for Holiday Shopping Surges #shippaggedon

How to Start Planning for Holiday Shopping Surges #shippaggedon

I know what you’re thinking, “we’re talking about holiday shopping already??” Believe me, I am just as surprised as anyone that we are talking about holiday shopping prep before there’s even a chill in the air. But here’s the thing, without starting holiday shopping planning early this year, you risk …

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Top 5 Questions About Abandoned Cart Nurturing: Answered

Top 5 Questions About Abandoned Cart Nurturing: Answered

Aahh cart abandoning. One of the most storied online shopping past times out there, a surefire inductee whenever someone starts the first eCommerce Hall of Fame, and a staple of the digital procurement experience. With most ecommerce websites claiming to have a cart abandonment rate of anywhere from 50% to …

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11 Clever Abandoned Cart Email Templates + Examples

11 Clever Abandoned Cart Email Templates + Examples

I’ll admit it — I’m a cart abandoner. (A digital cart abandoner, that is. I can’t say I’ve ever filled a cart with items IRL and left it in an aisle halfway through my shop.) What I will do is make a cart swiping on my phone during commercials on …

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5 Shopify Customer Journey Templates + Examples 

5 Shopify Customer Journey Templates + Examples 

I know we’ve all heard that classic saying dozens of times: it’s about the journey, not the destination. It belongs on one of those TikToks that is recently popular where users are posting “turn X into an inspirational quote”. And while that is a totally accurate state of mind when …

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A Whole Bunch of Shipping Delay Email Templates (To Help You Figure Out Just What To Say)

A Whole Bunch of Shipping Delay Email Templates (To Help You Figure Out Just What To Say)

Here’s the scenario - you hold a massive sale. The year end blowout event. Success! An influx of purchases from your amazing marketing and promotional efforts has you filling orders faster than the fry cook at your local In N’ Out (mmm - animal fries). Then— the kicker. COVID has …

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