Katherine Boyarsky


How the Best Subscription Brands Retain Customers 

How the Best Subscription Brands Retain Customers 

Subscription boxes have evolved to provide almost anything and everything that someone might need, on a regular schedule and curated to your liking. Whatever it is you need to function, to eat, to wear, to feel human— there’s a good chance that you can now get that exact thing right …

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Top Metrics for Subscription eCommerce Brands to Track   

Top Metrics for Subscription eCommerce Brands to Track   

Subscription services have proven to have staying power. Subscription brands have the business model that offers customers the option to pay a recurring price for a curated experience of their products, as opposed to purchasing them as-needed.Subscription services have been around for a while now, but in recent years they’ve …

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10 Stats About the Future of the Subscription Economy 

10 Stats About the Future of the Subscription Economy 

There are very few parts of the eCommerce customer experience that feel quite as personal as subscription services. One a month, or twice a month, or every other month, or even every week depending on which subscription we’re talking about here a package arrives on your doorstep that is simultaneously …

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11 Ways to Prevent Customers from Cancelling their Subscription Products 

11 Ways to Prevent Customers from Cancelling their Subscription Products 

Regardless of which facet of eCommerce marketing you dabble in, every strategist knows that the be-all and end-all of your efforts lies in your retention rates. So, in regards to subscription services— a format with retention rates baked right into the business model— isn’t maintaining a high retention rate actually …

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Why Consumer Expectations Around Order Tracking is Not Just for Millennials

Why Consumer Expectations Around Order Tracking is Not Just for Millennials

Do you remember that period back in the 2010s when millennials were the butt of every joke? Millennials are ruining the housing industry with their avocado toast eating habits. Millennials are tattooed, mustachioed, flower-crown enthusiasts and little else. Millennials don’t even know what a brick and mortar store looks like …

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The Impact of Using User Generated Content in eCommerce Email Marketing

The Impact of Using User Generated Content in eCommerce Email Marketing

User generated content (UGC) is both a consumer and marketer’s dream. I know, I’ve benefited from both sides.As a consumer, UGC is genuinely helpful. Looking for an outfit on a real person who looks like me? Aerie has a whole #AerieREAL user generated style gallery that features user Instagram posts …

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9 Great Ways eCommerce Brands Can Use SMS

9 Great Ways eCommerce Brands Can Use SMS

You know how they say to meet people where they are? Like how Facebook and Instagram ads are so popular because people already spend two and a half hours on social media every day?Those two and a half hours are part of the greater 5+ hours that the average person …

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