Juliana Casale

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The True Cost of WISMO

The True Cost of WISMO

If you’ve ever applied to an open position via Indeed, Monster, or any number of popular job boards, you’ve likely experienced what job seekers have dubbed the "resume black hole" - a piteous state of purgatory as you wait to find out whether you’ve scored a screening call with a …

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Post-Purchase Experience: Customer Expectations vs. Reality

Post-Purchase Experience: Customer Expectations vs. Reality

No one’s going to argue that building a positive online shopping experience is an important part of running an ecommerce brand. When you’re launching an online store, your primary goal is to showcase the benefits of your products to shoppers and make the site navigation/checkout process easy.As you gain traction, …

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Best Post-Purchase Shopify Apps To Increase Customer Retention

Best post-purchase Shopify apps to increase customer retention

If I asked you to list some of the most successful ecommerce businesses off the top of your head, odds are that Amazon would be one of them. The company’s chief innovations - powerful search functionality, a seamless purchasing process, and two-day shipping - has made it one of the …

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10 Fun, Creative, and Thoughtful Holiday Campaigns For DTC Brands

10 Fun, Creative and Thoughtful Holiday Campaigns For DTC Brands

The holidays are in full swing in DTC land, and if your email inbox hasn’t filled up with Black Friday/Cyber Monday sales and deals, you’d better check your spam folder.In a normal year, offering discounts, limited-time offers, BOGO, free shipping, or extra loyalty points would be enough to get customers …

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Shipping Delay Email Examples: What To Say To Your Customers

Shipping Delay Email Examples: What To Say To Your Customers

Like it or not, shipping delays happen - typically during the holiday season, and especially during a pandemic. It’s an unfortunate truth that when major carriers like FedEx, UPS and USPS struggle to keep up with online order and package fulfillment, ecommerce companies often bear the brunt of the blame. …

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9 Ways To Turn First-Time Purchasers Into Loyal Customers

9 Ways To Turn First-Time Purchasers Into Loyal Customers

When you first launch your ecommerce store, focusing on customer acquisition makes a ton of sense - after all, if no one buys your products, you’re not going to make much money. As time goes on, many online retailers continue to pour the bulk of their marketing budgets and resources …

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Shipping Delays Will Make or Break Brand Trust This Holiday Season

Shipping Delays Will Make or Break Brand Trust This Holiday Season

Despite all the turmoil that the pandemic has caused this year, there has at least been a silver lining for some online retailers. Now that everyone’s been working from home, avoiding packed grocery stores and skipping the gym even more than usual, ecommerce sales in categories like food and beverage, …

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