Juliana Casale

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How Technology Is Changing The End-To-End Online Shopping Experience

How Technology Is Changing The End-To-End Online Shopping Experience

If you visit the Shopify homepage, the first thing you see in big, bold green letters is “Anyone, anywhere, can start a business.”Shopify’s built an empire on providing tools that make it easy for merchants to launch their ecommerce stores quickly and professionally, without the need for formal marketing training …

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The True Cost of WISMO

The True Cost of WISMO

If you’ve ever applied to an open position via Indeed, Monster, or any number of popular job boards, you’ve likely experienced what job seekers have dubbed the "resume black hole" - a piteous state of purgatory as you wait to find out whether you’ve scored a screening call with a …

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Best Post-Purchase Shopify Apps To Increase Customer Retention

Best post-purchase Shopify apps to increase customer retention

If I asked you to list some of the most successful ecommerce businesses off the top of your head, odds are that Amazon would be one of them. The company’s chief innovations - powerful search functionality, a seamless purchasing process, and two-day shipping - has made it one of the …

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Don’t Make These Order Tracking Mistakes In 2021

Don’t Make These Order Tracking Mistakes In 2021

2020 was quite a rollercoaster for the ecommerce industry. Essential household items flew off the shelves in April, plants and sourdough starters became sought-after items in July, and online holiday shopping started in October. Shopify stores saw blockbuster sales over BFCM, and retailers around the world prepared for the busiest …

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Post-Purchase Experience: Customer Expectations vs. Reality

Post-Purchase Experience: Customer Expectations vs. Reality

No one’s going to argue that building a positive online shopping experience is an important part of running an ecommerce brand. When you’re launching an online store, your primary goal is to showcase the benefits of your products to shoppers and make the site navigation/checkout process easy.As you gain traction, …

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Shipping Delay Email Examples: What To Say To Your Customers

Shipping Delay Email Examples: What To Say To Your Customers

Like it or not, shipping delays happen - typically during the holiday season, and especially during a pandemic. It’s an unfortunate truth that when major carriers like FedEx, UPS and USPS struggle to keep up with online order and package fulfillment, ecommerce companies often bear the brunt of the blame. …

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How To Avoid “Customer Support Death Spirals”: Lessons From Gorgias

How To Avoid “Customer Support Death Spirals”: Lessons From Gorgias

I recently had the pleasure of sitting in on a mini webinar presented by Lucas Walker, who heads up Marketing and Partnerships at Gorgias, and hosted by Alex Fung, who runs the GTA E-Commerce meetup group. Given that we are in the midst of Shipageddon and about to enter the …

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