Juliana Casale

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How To Avoid “Customer Support Death Spirals”: Lessons From Gorgias

How To Avoid “Customer Support Death Spirals”: Lessons From Gorgias

I recently had the pleasure of sitting in on a mini webinar presented by Lucas Walker, who heads up Marketing and Partnerships at Gorgias, and hosted by Alex Fung, who runs the GTA E-Commerce meetup group. Given that we are in the midst of Shipageddon and about to enter the …

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5 Great SMS Shipping Update Examples from eCommerce Brands

5 Great SMS Shipping Update Examples

It’s no coincidence that email pop-ups and banners are on practically every ecommerce site homepage, given how valuable email addresses are to brands. For years, online retailers have relied on email as a way to educate customers, spotlight products, advertise sales, drive loyalty program signups, and provide order updates. Yes, …

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How Technology Is Changing The End-To-End Online Shopping Experience

How Technology Is Changing The End-To-End Online Shopping Experience

If you visit the Shopify homepage, the first thing you see in big, bold green letters is “Anyone, anywhere, can start a business.”Shopify’s built an empire on providing tools that make it easy for merchants to launch their ecommerce stores quickly and professionally, without the need for formal marketing training …

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Don’t Make These Order Tracking Mistakes In 2021

Don’t Make These Order Tracking Mistakes In 2021

2020 was quite a rollercoaster for the ecommerce industry. Essential household items flew off the shelves in April, plants and sourdough starters became sought-after items in July, and online holiday shopping started in October. Shopify stores saw blockbuster sales over BFCM, and retailers around the world prepared for the busiest …

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COVID, BFCM and Shipageddon: How To Navigate the Perfect Ecommerce Storm

COVID, BFCM and Shipageddon: How to navigate the perfect ecommerce storm

To paraphrase Jane Austen, it is a truth universally acknowledged that Q4 is the most profitable and challenging time of year for ecommerce. But no one could have predicted the heights of demand for online goods - or the pileup of obstacles standing in the way of their delivery - …

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Do Shipping Delay Emails Build Or Break Brand Trust?

Do Shipping Delay Emails Build Or Break Brand Trust?

Let’s face it: Shipping delays happen. Yes, even to a retail behemoth like Amazon. You may have more orders than you can process during the holidays, there may be inventory shortages in your fulfillment center, your last-mile delivery partners may be facing a strike…. “All shipping carriers are seeing more …

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WISMO: What It Is (And How To Avoid It)

WISMO: What It Is (And How To Avoid It)

You’ve gotten someone to your ecommerce website through a combination of ads, partnerships, organic search, and PR. You’ve used social proof and user generated content to entice them to browse your product pages. You’ve incentivized them to add to cart with positive customer reviews, beautiful product photos, and a first-time …

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